How to Boost Growth, Improve Profits, and Gain Stability in Your Internet Retail Business

How to Find the Hidden Profits in Your Conversion Funnel
The Conversion Funnel Diagnostic Tool helps you identify and quantify opportunities in your conversion funnel. Just enter the necessary metrics from your analytics package and online sales reports, and the tool does the rest --- comparing your performance to benchmarks, quantifying performance gaps, etc. Learn more...

How to Make More Profitable Pricing and Discounting Decisions
The Price-Change Profitability Workbench helps you make more-profitable pricing and discounting decisions. This tool shows you the sales-volume and conversion levels you'll need in order to produce more profit from price increases and discounts, and helps you model the revenue and profit impacts of different performance levels at different price points. Learn more...

How to Maximize the Profit-Performance of Your Top Products
The Top Product Demand-Matching Tool helps you identify untapped opportunities in the demand dynamics breaking out amongst the most-popular, highest-demand products on your web site. Using this tool, you'll not only identify pockets of untapped demand, but also areas where you might be overly aggressive. Learn more...

No Integration or Installation Required! View all of the tools available to members...

Articles and Case Studies: (View All)

• Selling in the Face of Economic Turmoil and Uncertainty
• Solving the Right Problems In E-commerce
• Decision-Page Metrics: Measuring the Moment of Truth
• Web Analytics: The Right Measurements for the Wrong Reasons
• Why So Many E-Commerce Companies Struggle
• Four Core Principles of eCommerce Growth and Profit Improvement
• Greater Systemic Profitability Enables Greater Success in eCommerce
• Client Case: An E-Commerce Division Seeks To Improve Its Bottom Line
• Client Case: An E-Tailer Looks for Profit Improvement…In the Wrong Place
• And More....

On-Demand Videos and Presentations (View All)

• Xcelleration: The Fundamentals of eCommerce Business Optimization
  In this video, learn the fundamental principles behind e-commerce growth and profitability optimization --- why it's important and powerful, the leverage it affords, the proper way to approach it, etc. Numerous examples and cases are provided to illustrate the concepts.

• Introduction to 4-Point Conversion Funnel Diagnostics
  This video guides you forward in your improvement efforts, providing a general overview of diagnostics, the seven-step conversion funnel optimization process, the funnel metrics and ratios that are utilized, as well as the various resources we provide.

• Getting Started with 4-Point Conversion Funnel Optimization
  This video helps you get started by walking you through the various sections of the 4-Point Conversion Funnel Diagnostic Tool, teaching you about proper ongoing use, providing perspective on problems and opportunities, and giving your helpful hints and tips on identifying root-causes and optimizations.

• And More...