About Rafe VanDenBerg
Rafe VanDenBerg is the founder of, and principal consultant at, Business Development Xcellerator, Inc. Prior to founding BDXi and developing the eCommerce Xcellerator, Rafe held Executive-level sales and marketing positions in companies large and small.
Notably, Rafe was the marketer behind a highly-profitable e-commerce business that grew from its very first dollar to well-over $500 million per year --- all while selling relatively boring products in an extremely competitive and decidedly "un-sexy" market. As a member of this company's start-up team, Rafe planned and directed all aspects of e-commerce business development and marketing.
During his tenure, Rafe helped this business grow from taking its first online order to having millions of satisfied customers on four continents; from being just a concept on a sheet of notebook paper to becoming one of the most-respected and profitable brands in the category, winning numerous awards for e-commerce excellence and customer service.
Rafe is a member of the Web Analytics Association and serves on a number of advisory boards. He is also a frequent lecturer on a variety of sales and marketing and business development topics --- ranging from pricing optimization and direct-response advertising to change management and strategic marketing.
In addition to consulting and coaching, Rafe is a prolific writer and has authored a number of training manuals and dozens of articles and reports on business development, sales and marketing, and e-commerce optimization. His e-commerce business articles have been published in Practical Ecommerce Magazine, Website Magazine, and EcommerceGuide.com.
What Others Say About Rafe VanDenBerg: "Rafe VanDenBerg's prowess as a comprehensive, results-oriented marketer was an essential ingredient in our recipe for rapid success. He is always looking for innovative ways to do more and to do better, with less effort and expense. Rafe is imaginative and creative, yet at the same time, highly pragmatic and very resourceful." "I consider Rafe VanDenBerg to be one of the best marketers I have been around in my career. Critical in the post-bubble world, he brings a no-nonsense and scientific approach to sales and marketing with tangible ROI at the forefront of the work he does. Rafe's knowledge and experience have served me and my firm well." "Rafe VanDenBerg's personal initiative, drive, and extensive marketing skills were essential to the very rapid development of our business. From e-commerce and brand development to pricing optimization and direct-marketing, he's tackled it all with an intense commitment to excellence and results." "The results Rafe VanDenBerg has been able to produce in a number of areas speak to his effectiveness as both a hands-on practitioner and a leader. His blend of business acumen and creativity is a unique and valuable asset that is hard to come by." "Rafe VanDenBerg's broad range of skills and knowledge are important and valuable assets to any business operation. With his depth of knowledge, not only can Rafe effectively motivate and inspire others, he can roll up his sleeves and get very hands-on when necessary to get the job done." "Rafe is one of the few people who not only understands what sales and marketing are supposed to do, but also understands how it should be done in order to make the most profit. Rafe VanDenBerg is an uncommon voice of reason and rationality."
----- Scott S., CEO/General Manager
----- Mark S., Managing Partner
----- Mike S., V.P. of Worldwide Sales
----- James M., V.P. of Information Systems
----- Don B., CEO/President
----- George H., Strategy Director