We focused on improving the efficiency and performance of a key division's e-commerce efforts --- from lead generation through sales conversion. Through some relatively minor tweaks and focused improvements in a number of inter-connected areas, we were able to produce the following results in less than six months:
Increased sales conversion ratios by 43%
Reduced promotional expenditures by 33%
Improved promotional ROI by 184%
Increased promotional profits by 224%
For another client, we worked to optimize an important online advertising campaign --- seeking to produce more profit without sacrificing revenue or customer acquisition. We were able to generate these results:
42% reduction in lead-generation costs
49% increase in sales conversion on qualified leads
731% increase in overall campaign profit
We were hired to improve a major e-commerce initiative that wasn't meeting profitability objectives (code for losing money). By focusing on a handful of leverage points from lead generation through conversion and optimizing for profitability, we were able to accomplish the following:
Reduced ineffective promotional expenses by 65%
Increased online sales conversion by 59%
Improved initiative profitability by 435%
We focused on improving profitability in an online business segment through pricing optimization. Using advanced price sensitivity testing to identify dozens of actionable micro-segments, we developed optimal prices for each segment and produced the following results:
13.3% increase in gross margin
3.02% increase in segment revenues
33.25% increase in segment profits
We sought to produce more profit on existing transaction volumes. Through some small pricing optimizations and specific cross-selling strategies at the point-of-sale and beyond, the following results were made possible:
Cross-selling increased profit by 19%
Pricing optimization increased profit by 28%
The combination increased profit by 47%